For The New York Times Co., A Very Real Bet on Virtual Reality

On Tuesday, the Times unveiled NYT VR, a new platform for delivering immersive virtual-reality films. Its first is called The Displaced and tells the story of three children uprooted by war. The New York Times Magazine teamed with producer Chris Milk and his virtual-reality company, Vrse, to produce the documentary.

Subscribers will be able to view the film beginning the weekend of Nov. 7-8, the same weekend the Times distributes the Google Cardboard do-it-yourself virtual-reality viewer to 1 million home-delivery subscribers. Times Insider members and an unspecified number of digital subscribers will also be given codes to redeem a viewer free of charge.

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