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The NYT Is About to Launch VR’s Big Mainstream Moment

  • Wired.com
  • Oct 22, 2015
  • 1 min read

On Nov. 7, a couple of huge things are going to happen in the world of virtual reality. They’ll be wrapped up in one big package like a VR burrito, and the ramifications for VR’s mainstream future may be monumental.

On Tuesday, The New York Times announced a partnership with Google Cardboard to introduce a new immersive documentary film. As part of the effort, more than a million little cardboard VR headsets will be packed into the already-chunky NYT Sunday bundle. Another 300,000 or so Times Insider subscribers and long-tenured digital subscribers will get the Google Cardboard viewers, too.

Those Cardboard headsets won’t provide a virtual-reality experience by themselves; you’ll need to slide your smartphone into the low-cost viewers to witness the VR magic. But all of a sudden, 1.3 million people will have VR headsets in their hands—many of them for the first time—and the first thing they’ll watch will be the Times’ upcoming VR documentary, “The Displaced.”

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http://www.wired.com/2015/10/the-nyts-new-project-will-be-vrs-first-mainstream-moment/


 
 
 

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