Tommy Hilfiger to introduce virtual reality shopping

Tommy Hilfigerwill introduce a virtual reality shopping experience at select stores and wholesale partners worldwide, where consumers will be invited to watch the Fall 2015 Hilfiger Collection runway show in groundbreaking three-dimensional, 360 degree virtual reality. The technology will launch on October 20, 2015, at theTommy Hilfiger store on 5th Avenue in New York City, followed by additional locations in London, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich, and Moscow.

Using a Samsung GearVR device, shoppers will have an immersive virtual experience that creates the impression of sitting live in the front row at Manhattan’s Park Avenue Armory at showtime on February 16, 2015, when the Fall 2015 Hilfiger Collection was originally presented. The VR experience gives users a perfect view of the runway and provides an exclusive sneak peek backstage, which is typically inaccessible for individuals not involved in the show production. The virtual reality installation lives in store in a dedicated area that reflects the American football theme of the Fall 2015 show, alongside theHilfiger Collection designs, which consumers can shop immediately.

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