Why Virtual Reality Is Fashion's Next Frontier

One giant leap for...platform heels? Once upon a time, it felt like tech and fashion couldn't be more different. But as once-nerdy tech has become an industry to reckon with, popular girl fashion is slowly coming around. And we ship this pretty hard.

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Earlier this week, designer to the preppy masses Tommy Hilfiger made it possible for you to watch a full 360-degree virtual reality version of his fall runway show in the NYC Fifth Avenue store. Shoppers have practically the same experience as someone who attended the Park Armory Avenue fashion show on February 16. Actually, it's even better: You get to go backstage, reports Quartz. After you've taken it all in, you can shop the fall collection right there in the store. GENIUS. Tommy joins other high-fashion brands like Burberry, which made headlines last year for digitizing the in-store experience - by providing tablets to both retail associates and shoppers, among other examples - under the initial direction of #GirlBoss Angela Ahrendts, now the head of retail at Apple (another tech company that can say it's #BUILTBYGIRLS!).

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http://www.cambio.com/2015/10/22/virtual-reality-fashion-next-frontier/